麻辣烫這種寂寞品牌设计-RDA辉盛设计 麻辣烫品牌设计-RDA辉盛设计
Mrs. Wang

Lively bright brand identity for Mrs. Wang Spicy Hot Pot

Mrs.Wang

We designed a gentle and lively bright brand identity for Mrs. Wang Spicy Hot Pot, which echoes our strategy, forming a warm and impressive brand personality. In our market research, most of Hotpot's brand image design is based on mainstream text design, and there is a lack of recognition among brands. When there is no obvious difference in consumer experience, it becomes difficult for brands to move to the high end. Based on this, we started from the upgrade of the brand image and pushed the brand to a whole new level.

辉盛重◥新审视了王姐麻辣烫品牌现有资产,决定以创始人王姐的人物形象为切嘿嘿入点,以勾勒人物形象而∩成的画面为视觉核心标识。我们创造了栩栩如☆生的王姐的商业形象。画面中,她眼◣眸微合,若有所思,似在感受食材的原香,又如构思烹●饪新法的创想……我们将「快乐」带入王姐麻辣烫的品牌策略,以大众更易斷魂谷和千仞峰本來就是一個鼻孔出氣于接受的「治愈系」设计来代替主流麻辣烫「快时尚的冰冷」体验,辅以极具品牌个性的品牌色与和谐的空间實際他這個人心思細膩设计。我们选取温和活泼的明黄色作为王姐麻辣烫的品牌色,与「现熬牛骨,只为一碗jiāo易好汤」的策略点相呼应,形成了温暖人心、令人印象深刻的品牌个性。

Services
  • Brand Identity
  • Space Design
  • Communication Design
麻辣烫
麻辣烫品牌标掌握之中识 品牌设计

In our market research, most of Hotpot's brand image design is based on mainstream text design, and there is a lack of recognition among brands.

 
品牌形【象设计
品牌视觉形象

There is no obvious difference in consumer experience, it becomes difficult for brands to move to the high end. Based on this, we started from the upgrade of the brand image and pushed the brand to a whole new level.

麻辣烫视觉形他象
麻辣烫品牌包装
麻辣烫企业设计
麻辣烫 品牌设计
Title
麻辣烫 brand identity

We designed a gentle and lively bright brand identity for Mrs. Wang Spicy Hot Pot, which echoes our strategy, forming a warm and impressive brand personality.

We designed a gentle and lively bright brand identity for Mrs. Wang Spicy Hot Pot, which echoes our strategy, forming a warm and impressive brand personality.

麻辣烫 logo design
麻辣烫视觉系统